Leading
the way for
a better future.

We are committed CHANGE AGENTS urgently helping to fix problems within the food system and inspire a movement. We believe in the healing powers of real foods sourced from nature, and we strive to make EPIC products — the right way— without sacrificing taste, quality, or the joy of delicious food. Giving people the opportunity to live a healthier life starts by creating products that consumers can actually trust.

Jason H. Karp

Founder and CEO

Jason H. Karp, Founder and CEO of HumanCo is driven by the passionate belief that improving health is the most effective strategy to increase global prosperity. Jason started HumanCo in 2019 with the goal of inspiring humans to demand better by showing that people can indeed have products that are both healthy AND epic. Jason’s health & wellness journey started in his early 20’s after being diagnosed with multiple auto-immune diseases and a degenerative eye disease that threatened to leave him blind by age 30. Against all odds, and through a fanatical commitment to making changes in his food and lifestyle, Jason cured himself through cleaner living. This journey inspired him to co-found Hu Products and Hu Kitchen with family in 2011. Hu is now one of the fastest growing snacking companies in the U.S. with a strict focus on transparent, simple ingredients to help everyone “Get Back to Human.” In addition to his health fanaticism, Jason led a successful 21-year career as a leader in the investment space and was Founder & CEO of Tourbillon Capital Partners – a $4b investment fund. Seeing the growing demand for healthy and clean products with better ingredients, Jason knew there was a better way to make the foods we love, and HumanCo was born.

When Jason isn’t changing the food system, you can find him spending time with his wife (Jessica, Co-Founder of Hu Products) and kids and playing tennis.

Comfort food he can’t live without?
Snow Days Pizza Bites (of course)

Ross Berman

Ross Berman is the Co-Founder of HumanCo and the Managing Member of HumanCo Investments. He founded and was Chief Investment Officer of Green Owl Capital Management and was a Co-Founder of BAM Capital Management. With 20+ years of investment experience in public and private markets, as well as a focus in the consumer space, Ross leads HumanCo Investments, identifying amazing, better-for-you brands to bring into the HumanCo portfolio, as well as opportunities to invest in companies who are mission-aligned in delivering better products for people and the planet. Ross received his B.S. in Accounting from the University of Wisconsin.

When Ross isn’t investing, you can find him pursuing his lifelong dream of playing competitive soccer.

Comfort food he can’t live without?
Cosmic Bliss Grass-Fed Dairy Vanilla Ice Cream

Co-Founder & President HumanCo / Managing Member HumanCo Investments

Our Advisory
Board

Our Advisory Board provides rigorous, evidence-supported criteria or guardrails for the products and companies in which HumanCo invests, as well as guidance on product pipelines, nutrition and health science, data analytics, and strategic investments & partnerships.

  • Indra K. Nooyi

    Indra K. Nooyi

    Sustainable Growth & Environmental Impact

    Indra Nooyi is the former Chairman and CEO of PepsiCo (2006-2019); a Fortune 50 company with operations in over 180 countries. Among the most successful and celebrated consumer CEOs in history, ‘Fortune’ magazine named Indra No. 1 on its annual ranking of Most Powerful Women in Business for five consecutive years from 2006 to 2010. In this role, Mrs. Nooyi was the chief architect of Performance with Purpose, PepsiCo’s pledge to do what’s right for the business by being responsive to the needs of the world around us. As part of Performance with Purpose, PepsiCo was focused on delivering sustained growth by making more nutritious products, limiting its environmental footprint and protecting the planet, and empowering its associates and people in the communities it serves. Currently, Mrs. Nooyi is a member of the board of Amazon and sits on the Audit Committee.

  • Venus Williams

    Venus Williams

    Tennis Champion & Entrepreneur

    7 Grand Slam titles, 5 Wimbledon championships and 4 Olympic gold medals makes Venus Williams arguably one of the most accomplished and inspiring women in the history of sports. Not only a force on the court, Williams parlayed her fine-tuned business acumen and competitive spirit into three successful business ventures: lifestyle and fashion-forward activewear brand EleVen, full-service commercial and residential interior design firm V Starr, and plant-based protein company Happy Viking. Throughout her career, Williams has been a steadfast advocate for equality. In 2007 she was the catalyst that led Wimbledon to award women players the same pay as their male counterparts, and most recently, she launched an awareness initiative called the #PrivilegeTax in conjunction with EleVen to bring attention to wage inequity. Williams holds a B.S. in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale. More information can be found at www.venuswilliams.com.

  • Dr. Dariush Mozaffarian

    Dr. Dariush Mozaffarian

    Nutrition Science & Policy

    A cardiologist and public health expert, Dr. Mozaffarian is Dean and Jean Mayer Professor at the Friedman School of Nutrition Science and Policy and Professor of Medicine at Tufts Medical Center/School of Medicine. He has authored more than 400 scientific publications on dietary priorities for obesity, diabetes, and cardiovascular diseases. He has served in numerous advisory roles including for the US and Canadian governments, American Heart Association, World Health Organization and the UN. In 2016, Thomson Reuters named him one of the World’s Most Influential Scientific Minds.

  • Dr. Timothy Griffin

    Dr. Timothy Griffin

    Sustainability in Agriculture, Food and the Environment

    Dr. Griffin is Associate Professor and Division Chair – Agriculture, Food and the Environment at the Friedman School of Nutrition Science. In 2018, Dr. Griffin was named as the inaugural recipient of a professorship in Nutrition, Agriculture, and Sustainable Food Systems. He has given more than 800 scientific and public presentations on agriculture and the food system and published 90 peer-reviewed scientific articles across many scientific disciplines. Prior to coming to the Friedman School, he served as Lead Scientist/Agronomist at the USDA Agricultural Research Service.

  • Marissa Duswalt Epstein

    Marissa Duswalt Epstein

    Dietitian and Nutrition Innovation

    A dietitian and nutrition innovation expert, Marissa Epstein is the Director of The University of Texas Nutrition Institute. Her work and teaching focuses on catalyzing innovation with evidence-based nutrition science to bring consumers healthy eating solutions in everyday life. Previously, Marissa was Associate Director of Michelle Obama’s Let’s Move! initiative leading nutrition initiatives for The White House. She was also the Administrative Director of Health Education Engagement and Promotion at Stanford’s Health Care and taught courses in nutrition innovation at Stanford’s Graduate School of Business.

  • Brian Kelley

    Sustainable Growth & Distribution

    Brian’s depth of expertise across nearly every operating function of a consumer company has allowed him to build powerful brands at all growth stages across multiple consumer sectors. Brian was President & CEO and a Director at Keurig Green Mountain from 2012-2018. He drove innovation to expand the company’s products to more than 27 million households. He transformed the company by organically adding more than 50 brands to the Keurig system, growing the company’s value from $3.6 billion to $14 billion and then selling the company to JAB. Before selling Keurig Green Mountain, Brian joined the Coca-Cola Company in 2007 where he ultimately became President of North American operations with more than 70,000 employees.

  • Brian Jacoby

    Brian Jacoby

    Consumer Services, Hospitality & CPG Industries

    Brian joined the HumanCo Advisory Board to support its strategic investment in the better-for-you hospitality space (True Food Kitchen) and a portfolio of disruptive, clean-label CPG brands. Brian’s expertise in the consumer services and hospitality verticals led to significant shareholder value creation during his two-decades plus career. At Trian Partners, Brian helped lead multiple core investments including Intercontinental Hotel Group PLC, Tiffany & Co. and Wendy’s/Inspire Brands to name a few and has been an instrumental partner providing hands-on support for strategic, operational, financial and ESG matters to C-suite managers. Brian has served the boards of Inspire Brands, Wendy’s, Wendy’s/Arby’s Group and Meridian Audio, and started his relationship with HumanCo’s founders in 2014 as a co-investor of Hu Chocolate.

Find out how our investment strategy makes good, better.