All the good stuff, only better.

HumanCo is a mission-driven company that builds brands committed to making products better in every dimension - so you can find joy in the good stuff, while leading healthier, more sustainable lives.

HumanCo small icon logo Hco

Why settle for just “good”?

The food system is broken. Everything is tasty, but bad for our health. Quick & convenient, but harmful to our bodies. Cheaply produced, but costly to long-term prosperity. Good for profit, but disastrous to our environment. It’s time we all demand better.

We make good, better.

HumanCo is redefining what better means. It’s our sustainable approach, where feeling good and doing good come together. Where you can trust that real, clean simple ingredients make epic products that are good for all of us.

How we do better.

We could operate like other companies and only consider profit, but we put people first. It starts with uncovering every opportunity to make good products even better. Improved consumer trust, financial success, and healthier outcomes are the byproduct of applying our core values without compromise.

If you don’t make good choices about the food you eat, who will?

Our Guideposts

Committed to the highest standards

Our mission is an invitation to join us in creating a movement. You don’t have to be a HumanCo brand to share our values, but together we can demand better, and impact real change.

Clean is Better

Contrary to popular belief, we can make EPIC products that taste great and are better for you. We refuse to sacrifice the joy in food.

We value real ingredients, we keep it simple, and we’re getting back to the time when your food was made from food.

We put our money where our mouth is fighting for long-term wellbeing over short-term gain. When it’s the right thing for people, it’s usually the right thing for business. And that’s worth it.

No "Techno"
Foods

Non-GMO

Gluten-Free

Grass-Fed
Dairy

No Seed Oils

Healthy can be
joyful

Harness Human connection

Do the right thing, not the easy thing

Organic

You’ve got to fight
for your right to real food.

Whether you’re looking to make better decisions for your family, focused on building a mission-based business, or impacting change through investment, HumanCo is the most trusted and influential company transforming the wellbeing of people and the planet.

Jason H. Karp

Founder & CEO

“My goal is to make HumanCo a household name that represents trust and a new standard of quality within the health and wellness space, so consumers can feel relieved.”

We’re taking all the good stuff you crave and making it better.

How we made ice cream even better…

How we made pizza bites better…

How we told gluten… #GFYOURSELF

What everyone is saying:

  • HumanCo, the Berkshire Hathaway for health and wellness brands

    The Hustle

  • HumanCo plans to make living a healthier life easier.

    Forbes

  • “...you’re gonna love Snow Days’. They’ve got all of the same salty, tomatoey, gooey goodness, with an ingredient list that reads more like a salad. ”

    Bon Appétit

Want to join us?

Calling All Humans

We’re making your favorite foods better. Be the first to know about HumanCo products...

World Changing Entrepreneurs

We’re making opportunities for mission-based entrepreneurs better. If you’re passionate about helping consumers live better, healthier lives…

Insightful Investors

We’re invested in healthier living. If you are an investor who believes good can be better...

Find out how our brands make good, better.